Waterbrook Investments & Holdings

A Comprehensive Guide to The Row Bags and the Collection

Most luxury bags broadcast their maker before you have finished looking at them. The Row works from the other end, and almost everything about how its leather goods are designed, priced and resold on the secondary market comes back to that one choice. Mary-Kate and Ashley Olsen started the label in 2006 and borrowed the name from Savile Row in London, the street that gave tailoring its vocabulary of restraint. New York City is where the business sits: a design studio has been in Tribeca since 2012, a Paris office opened in 2011 and a London office followed in 2019. Its own boutiques sit in Los Angeles, New York, London, Paris and Amagansett, and everything else runs through the brand’s own webstore and a short list of stockists. Take this as a row bags overview, covering the families that matter, the specifications that separate them and what each one costs. Read every figure below as a market price observed in 2026 rather than an official price list, since the brand publishes no such list.

How to Recognise a The Row Bag Without a Logo

With no exterior logo plaque and no monogram on any style, identification depends on silhouette, proportion and construction. Low on the side of the bag you will find a small, discreet exterior stamp designed to read as part of the leather rather than stand out against it, with a second stamp inside. Hardware is palladium-plated and finished matte or brushed, so it soaks up light rather than flashing it back at you. Where most houses would print a logo jacquard, there is nappa, lambskin, calfskin or cotton herringbone, since linings are treated as materials in their own right. Tailoring at the label is read by line the row bag leather bag rather than label, and that instinct is applied without dilution to the bags. Made in Italy is listed on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.

• No exterior plaque, no monogram and no branded fittings anywhere
• Matte or brushed palladium-plated metalwork in place of high-polish gold tone
• Nappa, lambskin, calfskin or cotton herringbone linings
• One small exterior stamp low on the side, plus a crisp interior stamp

The Margaux Family, and Why It Is Hard to Buy

The Margaux is the shape most buyers think of first, and right now it is the most muddled corner of the collection to shop. Recorded at $3,650, the Soft Margaux 10 is 100 percent calfskin with a matte grained finish and a cotton herringbone lining, measuring 10 x 7 x 7.5 inches with a 5-inch handle drop. An interior toggle closes it, belted side gussets shape the sides, protective metal feet sit beneath and the shoulder strap is removable. At $4,350, the Soft Margaux 12 holds that construction, grows to 12 x 9 x 7.5 inches and adds a zip pocket. The Margaux Shoulder 12 is another thing entirely at $4,900: a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. There is also a Margaux 17 in leather and canvas at Selfridges, plus a Soft Margaux 15 doing the rounds, though no reliable retail price is documented for either. The original was pulled from third-party retailers during 2025 and the brand’s own site now shows the Soft and Shoulder versions instead; its discontinuation has been widely reported but never officially confirmed by the brand.

Totes, Top Handles and Shoulder Bags Priced

The Park family is the volume engine of the line and the most common first purchase. The N/S Park Tote goes Small at $1,550 to $1,620, Medium at $1,650 to $1,950 and Large at $1,990 to $3,250, and the range within a size tracks material and finish rather than capacity. Small and Medium Park Tote run $1,450 to $1,620, the Park Tote Three occupies $1,750 to $2,400, and $2,490 buys the XL Park Tote. A The Row tote bag escalates quickly once you go higher, reaching Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. Suede hurts most among the top handles, because India 10.00 is $3,850 in leather but $5,370 in suede, and Agnes 15 comes in at $5,000, $5,800 and $4,300 for leather, suede and a canvas blend. Around them, Ida is $3,990, Elise and Agnes 12 both $4,400, the Iowa Duffle $5,180, and Idaho holds down the value end at $1,420. Starting at Lori at $1,350 and the 90’s Shoulder at $1,450, shoulder styles climb through Alix at $1,900 and Parker at $2,900 to Jean Shoulder at $3,900, a spread as wide as the totes.

The Opening Tier: Small Bags and Clutches

The most affordable row handbags are not stripped-down versions of the expensive ones; they are smaller problems solved with the same care. At $1,090 the 90’s Bag has become the collection’s low-key cult favourite; the Half Moon is observed at $1,390, and one stockist lists a leather variant at $1,690. Since sources conflict on the Half Moon’s dimensions, work from the official 8 x 13.5 x 2.5 inches and expect other listings to differ slightly. How much construction goes into the cheaper end is clearest in the Bourse Clutch at $1,590, with its calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. Cheaper still are the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Above it are the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.

Price Bands at a Glance

The collection falls into three bands that are good enough to shop by, and they apply across every category. The entry band covers roughly $590 to $1,500, and it is where most buyers meet the brand. Roughly $1,550 to $3,500 is the middle band, which covers the Park totes, most shoulder bags and the better clutches. The top band, roughly $3,600 to $6,900, is where the Margaux family, the India and Agnes top handles and the Marlo totes live. One rule runs through all three, since suede consistently carries a premium over calfskin on the same silhouette. Even more straightforward is the second rule, which is that the number in a bag’s name is its width in inches.

Price band	Range observed in 2026	Typical bags
Opening	$590–$1,500	90’s Bag $1,090, Half Moon $1,390, Double Travel Wallet $590
Mid tier	$1,550 to $3,500	Parker $2,900, N/S Park Tote Small $1,550, Bourse Clutch $1,590
Top	$3,600 up to $6,900	Marco Bag $6,900, Soft Margaux 12 $4,350, Margaux Shoulder 12 $4,900

Archive Styles You Will Now Only Meet on Resale

You read the secondary market differently once you can identify the bags no longer sold new, and much of the label’s reputation rests on them. The Bindle is the best known, a suede shape with raw-cut trims, a knotted detail and an open top, reported to have retailed around $1,190, followed by the Bindle Three with its padded handle and removable inner pouch observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. Polished saddle leather, a top zip, a hidden shoulder strap and decorative stitching define the Devon, a compact structured top handle. The Camden pairs grained or saddle leather with twin handles, a detachable strap, a magnetic closure and both patch and zip pockets at approximately 9 x 12.5 x 5.25 inches. Also circulating are the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which carry reliably documented retail figures.

Resale, Authentication and Care

The resale picture is remarkably strong, and it should be read as observed market behaviour rather than investment advice. In the Rebag CLAIR 2025 report The Row recorded 97 percent brand-level value retention, crossing into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. Particular models did better still: the N/S Park Tote at 146 percent as the strongest performer, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Canvas, nylon, sisal and seasonal-colour pieces regularly sell below retail, so the strength is concentrated in black and neutral calfskin in the signature shapes rather than the line as a whole. Because the brand operates no public authenticity coding, anyone hunting The Row for sale second hand must judge by stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. No protocol comes from the label, so care follows the material: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, spot-cleaning alone for raffia and canvas.